Home insulation is the invisible investment that keeps paying off

When it comes to home insulation, overdoing it today is often ordinary tomorrow. That’s been the trend for the last 30 years and it’s not likely to let up. The question is, when will we learn our lesson?

If you could travel back to 1985 and ask the average home builder to comment on the minimum home insulation standards we routinely follow today, they’d almost certainly smile and advise you not to waste your money:

“The building code doesn’t require that much insulation in the attic!”


“You’re crazy to waste your money putting insulation on the outside of wall studs!”

“Nobody ever insulates basements from floor to ceiling! It’s a waste!”

“Sound insulation in walls? That’s unnecessary!”


How quickly things change

But looking back from the perspective of late 2018, we can see how popular opinion — even professional opinion — can be wrong. Home insulation levels that would have seemed insanely high 30 years ago are actually building code minimums today. Even homes built to meet code just five years ago would not be approved in some jurisdictions now.

The fact is, home insulation and energy performance are moving targets, and yet too few people aim far enough ahead. But really, shouldn’t your new home or renovation stay current longer than your latest smartphone?

Of course the answer is yes, but when it comes to construction and renovations, our eyes are easily seduced. Fancy countertops, upgraded floors, a hot tub or a finished basement are all wonderful things to have in your life, but insulation can’t honestly be looked at through the same lens.


Investment value of home insulation

Generous levels of home insulation are so much more valuable because no other construction feature acts as an investment the way home insulation does. Building to futureproof your home is all about construction that means spending less money on energy and putting more money in your pocket year after year; quite a bit more money, in some cases.

Insulation upgrades can save enough to pay for a tropical vacation each winter for as long as you live. Ten years’ worth of energy savings could buy you a new car. Upgrading from poor insulation and a leaky building envelope can even offer the same financial benefit as having a $100,000 guaranteed investment certificate bearing interest on your behalf.

That’s why insulation upgrades need to be looked at like the goose that lays the golden egg. Take care of the goose and she will fund an unending stream of goodies, some of which even go beyond finances.


This video shows where to find insulation financial help:


Benefits beyond financial

A well-insulated house is a more comfortable house, even at the same room temperature as an inefficient one. That’s because effective insulation and air sealing reduces cold spots and drafts.


Effective insulation also means your home will hold heat longer in the event of a power failure during winter. Sound insulation makes your home seem bigger, too, because you feel more private when sounds from the rest of the house never make it to your ears.

Generally speaking, the most effective and simplest energy upgrades happen in the attic. It’s easy to blow more insulation up there, so this is often the best place to start. Basement walls are another big energy waster, and that’s why basement insulation offers a big payoff.

You can count on energy costs trending upwards over time. That’s why overdoing it today is what makes the most sense for tomorrow.


So what exactly does overdoing it mean? That depends on where you live, but for most Canadians my rule of thumb is to have at least 22 inches of loose-fill or batt insulation in the attic. Trust me, it’s not too much.

Exterior rigid insulation. Photo: Steve Maxwell


You’ll also go a long way to boosting energy efficiency with an unbroken layer of rigid insulation on the outside of walls. This is a great thing to consider if you’re replacing the siding on your house anyway.

Got a basement insulation campaign in mind? There are dangers involved that you might not realize, especially when it comes to indoor air quality. This column offers basement insulation and finishing tips you need to know.


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About the Author

Steve Maxwell

Steve Maxwell

Steve Maxwell has been helping Canadians with home improvement, gardening and hands-on living since 1988. Visit for videos, stories and inspiration.



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